BIC WINS RESOLUTION WITH ARROW LIGHTER, INC., BLOCKING THE WORLDWIDE SALE OF UNAUTHORIZED, IMITATION POCKET LIGHTERS
SHELTON, Conn. - (Jan. 21, 2020) – BIC, a recognized world leader in manufacturing safe, high-quality stationery, lighters and shavers, defeated Arrow Lighter, Inc. (Arrow) in BIC’s lawsuit filed with the International Trade Commission (ITC). As part of BIC’s victory, Arrow has agreed to no longer sell certain low-quality, knockoff lighter models anywhere in the world. The lighters, branded “MK” and produced by Arrow, imitate the iconic shape and design of BIC’s lighters without upholding BIC’s stringent safety standards.
This infringement of BIC’s registered trademarks not only threatened to negatively impact the brand equity and reputation that BIC has earned in connection with its pocket lighters, but more importantly introduced into the marketplace copycat products without the same safety and quality standards as BIC. The Arrow products were likely to confuse and mislead consumers.
“Safety is a cornerstone of BIC’s business and is the number one priority for BIC Lighters, so we take it seriously when another brand tries to pass for a BIC,” said Steve Burkhart, Vice President and General Counsel at BIC. “Unfortunately, low-quality non-compliant imported lighters are rampant in the U.S. market, an overwhelming majority of which fail safety standards set forth by ASTM International, meaning they can lead to serious fires, damage or injuries. BIC routinely tests competitor lighters, consistently finding imported knockoffs that fail to meet these standards. BIC’s win not only protects BIC’s customers, employees and shareholders, it protects all consumers by removing non-compliant imported lighters from the U.S. market.”