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BIC Flex Razors Partner with Comedian JB Smoove

BIC® Flex™ Men’s razors is excited to announce its partnership with actor and fashion-forward comedian, JB Smoove, star of the award-winning series Curb Your Enthusiasm. JB Smoove is lending his comedic tone and great style to BIC’s new national radio advertising campaign that challenges men to rethink their razor purchase and join the millions of men already using the BIC Flex brand. Through various radio spots, JB Smoove is emphasizing that with any high-quality BIC Flex razor, men can enjoy a seriously smooth shave at a seriously smooth price.


“In his unique, humorous and enlightening way, JB Smoove is the perfect person to help us remind consumers that the BIC Flex range provides a remarkably good shave at a very fair price,” said Blaine Streisand, Director of Shaver Marketing at BIC. “JB Smoove is partnering with BIC to ask men the question, ‘If you can’t tell the difference in your shave, then why pay the difference in the price of a razor?’ The BIC Flex range offers a high-quality shaving solution to consumers who have spent too long overpaying on razors.”


For years, BIC has designed premium, innovative razors at an affordable price. In keeping with this tradition, BIC created the Flex range to offer men a high-quality shave with the latest razor technology:


-Flexible blades that adapt to the contours of the skin for an ultra-close shave

-Lubricating strips to enhance the glide

-A selection of three, four, and five blade razors for a variety of shaving options

-Packages that include a disposable handle and refillable cartridges


The newest addition to the Flex line, the BIC® Flex5 Hybrid, is a refillable razor with five high-quality, flexible blades that adapt to the contours of your skin, plus has a Balancing Sphere® and pivoting head to provide better shave control.


BIC razors are available at mass, drug and grocery retailers nationwide and online.


For more information on the full line of BIC razors for men, please visit or follow us on Facebook (,  Twitter ( and Instagram (