AFFORDABLE PRODUCTS MADE TO LAST
From the beginning, BIC has always made its products with “just what’s necessary,” leaving out anything superfluous.
Our priorities: save materials, innovate, and seize opportunities offered by the circular economy (aimed at reducing waste), while continuing to offer affordable, readily available, and modern products.
BIC offers simple, functional products that are designed with no unnecessary parts or features, using a minimum of raw materials.
BIC products are often labeled as “disposable.” Although not all of them are refillable, neither are they used just once. On the contrary, most of them offer long-lasting performance
BIC distributes products in more than 160 countries. Making products that everyone can afford means adapting them to the market characteristics and buying power of developing countries.
Only .20 ounces of materials are used in nearly 1.25 miles of writing for a BIC® Cristal® compared with .45 ounces for a competing, comparable product.
Up to 3,000 lights for BIC® full-size pocket lighter, up to 2x more than its competitors
Each package of BIC® FLEX5 HYBRID™ and BIC® Simply Soleil Click™ razors feature refillable blades in-pack for the shaver’s handle for long-lasting use.
By the end of 2016, 83 alternative materials have been tested for our products, including recycled plastics, hybrid materials and materials derived from renewable resources.
Diversified and responsible distribution
To make products available to consumers wherever they live, BIC works with local retailers to develop appropriate distribution channels: kiosks, micro-shops, service outlets…
The BIC® Ecolutions® range features products made from recycled materials.